Today we will talk about “maybe’s” and this thing of intermittent reinforcement. This is when you don’t reward them consistently but intermittently.

In their experiment they found out that the optimal reward system is 50%. And the reason why this works is the dopamine rises in anticipation. So a person doesn’t get dopamine because you’re consistent. But because you are inconsistent and they don’t know when or where they will like the person they like.